---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-192888"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2025-08-29T23:59:59+00:00"
generated_at: "2026-05-17T09:10:14.287378+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.88
calibrated_materiality_score: 0.88
confidence: "high"
source: SEC EDGAR
---

# Celsius issues $585M Series B preferred to PepsiCo, acquires Rockstar Energy, expands distribution

## Summary
- Issued 390,000 Series B preferred shares to PepsiCo at $1,500/share for $585M cash.
- Acquired Rockstar Energy brand in U.S. and Canada from PepsiCo; purchase price set-off against preferred sale.
- Extended distribution agreement to include Alani Nu and Rockstar products; PepsiCo grants 'Captaincy' with commercially reasonable efforts.
- PepsiCo appoints Michael Del Pozzo to Board, increasing size to 10 directors; two board seats now held by PepsiCo.
- Series B preferred bears 5% cumulative dividend, convertible at 28.99 common shares per preferred; Series A terms amended.

## SEC filing metadata
- accession: 0001193125-25-192888
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2025-08-29T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.88
- calibrated_materiality_score: 0.88
- confidence: high
- sec_items: 1.01, 5.03, 8.01, 1.02, 2.01, 3.02, 3.03, 5.02, 5.07, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/0001193125-25-192888-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/d877718d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-192888
- JSON: https://secwatch.observer/filing/0001193125-25-192888.json
- Plain text: https://secwatch.observer/filing/0001193125-25-192888.txt

## Source-grounded claims
- claim_id: 5bc65965ee438266578cc5792e2b4206e7c92235
  claim: Celsius Holdings, Inc.: Filed Certificate of Amendment to Series A Preferred Stock Certificate of Designation to align certain terms with the Series B Certificate, including definition and redemption/conversion dates.
  evidence_excerpt: The Certificate of Amendment amends the Series A Certificate solely to align certain terms contained therein to those contained in the Series B Certificate, including updating the definition of “Distribution Agreement” to refer to the A&R U.S. Distribution Agreement, and amending certain dates related to redemption and conversion to match those included in the Series B Certificate.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/0001193125-25-192888-index.htm
- claim_id: 6efc8bfa496b381c952da9ffd8b0b5daf79ee7c6
  claim: Celsius Holdings, Inc.: Filed Series B Certificate of Designation designating 390,000 shares of Series B Preferred Stock with specific dividend, liquidation, conversion, and redemption terms.
  evidence_excerpt: The Series B Certificate designates and authorizes the issuance of up to 390,000 shares of Series B Preferred Stock, all of which were issued and sold to PepsiCo under the Series B Purchase Agreement and are initially convertible at the rate of 28.99 shares of the Company’s Common Stock for each share of Series B Preferred Stock.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/0001193125-25-192888-index.htm
- claim_id: 2d78a4cc3fd9c9740aa3dfb4550dfc8b38c5e6ed
  claim: Celsius Holdings, Inc. completed an acquisition involving PepsiCo, Inc. for aggregate purchase price of $585.0 million in cash (closed 2025-08-28).
  evidence_excerpt: B Convertible Preferred Stock” (the “ Series B Preferred Stock ” and, together with the Series A Preferred Stock, the “ Preferred Stock ”), for an aggregate purchase price of $585.0 million in cash. Subject to the satisfaction of certain conditions, as set forth in the Certificate of Designation of Series B Convertible Preferred Stock, setting forth the rights,
  evidence_url: https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/0001193125-25-192888-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.