secwatch.observer — SEC 8-K summary
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Issuer:     Celsius Holdings, Inc. (CELH)
CIK:        0001341766
Form:       8-K
Filed at:   2025-08-29T23:59:59+00:00
Accession:  0001193125-25-192888
Event type: m_and_a
Sentiment:  positive
Materiality: 0.88
Item codes: 1.01, 5.03, 8.01, 1.02, 2.01, 3.02, 3.03, 5.02, 5.07, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Celsius issues $585M Series B preferred to PepsiCo, acquires Rockstar Energy, expands distribution
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- Issued 390,000 Series B preferred shares to PepsiCo at $1,500/share for $585M cash.
- Acquired Rockstar Energy brand in U.S. and Canada from PepsiCo; purchase price set-off against preferred sale.
- Extended distribution agreement to include Alani Nu and Rockstar products; PepsiCo grants 'Captaincy' with commercially reasonable efforts.
- PepsiCo appoints Michael Del Pozzo to Board, increasing size to 10 directors; two board seats now held by PepsiCo.
- Series B preferred bears 5% cumulative dividend, convertible at 28.99 common shares per preferred; Series A terms amended.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/0001193125-25-192888-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1341766/000119312525192888/d877718d8k.htm
  HTML page:      https://secwatch.observer/filing/0001193125-25-192888

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