---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-225008"
form_type: "8-K"
ticker: "ZETA"
cik: "0001851003"
company_name: "Zeta Global Holdings Corp."
filed_at: "2025-09-30T23:59:59+00:00"
generated_at: "2026-05-17T05:17:50.691655+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Zeta Global to acquire Marigold's enterprise business for up to $325M; reaffirms guidance

## Summary
- Total consideration up to $325M: $100M cash + $100M stock at close, plus up to $125M seller note payable within 3 months.
- Acquires Marigold's enterprise software (Loyalty, Cheetah Digital, Selligent, Sailthru, etc.) adding 100+ global enterprise brands.
- Transaction accretive to adjusted EBITDA and FCF in year one; Zeta reaffirms Q3 and FY2025 guidance.
- Expected close by end of 2025; Marigold's SMB businesses (Campaign Monitor, Emma) not included.
- Deal expands Zeta's EMEA and APAC footprint, creates cross-sell opportunities with One Zeta model.

## SEC filing metadata
- accession: 0001193125-25-225008
- form_type: 8-K
- ticker: ZETA
- cik: 0001851003
- company_name: Zeta Global Holdings Corp.
- filed_at: 2025-09-30T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 3.02, 8.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1851003/000119312525225008/0001193125-25-225008-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1851003/000119312525225008/zeta-20250927.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-225008
- JSON: https://secwatch.observer/filing/0001193125-25-225008.json
- Plain text: https://secwatch.observer/filing/0001193125-25-225008.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.