secwatch.observer — SEC 8-K summary
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Issuer:     Zeta Global Holdings Corp. (ZETA)
CIK:        0001851003
Form:       8-K
Filed at:   2025-09-30T23:59:59+00:00
Accession:  0001193125-25-225008
Event type: m_and_a
Sentiment:  positive
Materiality: 0.75
Item codes: 3.02, 8.01, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Zeta Global to acquire Marigold's enterprise business for up to $325M; reaffirms guidance
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- Total consideration up to $325M: $100M cash + $100M stock at close, plus up to $125M seller note payable within 3 months.
- Acquires Marigold's enterprise software (Loyalty, Cheetah Digital, Selligent, Sailthru, etc.) adding 100+ global enterprise brands.
- Transaction accretive to adjusted EBITDA and FCF in year one; Zeta reaffirms Q3 and FY2025 guidance.
- Expected close by end of 2025; Marigold's SMB businesses (Campaign Monitor, Emma) not included.
- Deal expands Zeta's EMEA and APAC footprint, creates cross-sell opportunities with One Zeta model.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1851003/000119312525225008/0001193125-25-225008-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1851003/000119312525225008/zeta-20250927.htm
  HTML page:      https://secwatch.observer/filing/0001193125-25-225008

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