leadership
confidence high
sentiment positive
materiality 0.70
Five Below appoints Daniel Sullivan CFO and Michelle Israel CMO effective Oct 6, 2025
FIVE BELOW, INC
- Daniel Sullivan named CFO; previously Edgewell EVP/COO and Party City CFO. Base salary $850K, signing bonus $500K, initial RSUs $2M.
- Michelle Israel named CMO; previously Macy's SVP GMM for Beauty & Center Core overseeing multi-billion-dollar portfolio.
- Kenneth Bull, who served as interim CFO, remains COO.
- Sullivan's 2026 equity grant: $1.8M (60% PRSUs, 40% RSUs); eligible for Executive Severance Plan.
- Both appointments effective October 6, 2025, reporting to CEO Winnie Park.
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