---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-235143"
form_type: "8-K"
ticker: "WEN"
cik: "0000030697"
company_name: "Wendy's Co"
filed_at: "2025-10-09T23:59:59+00:00"
generated_at: "2026-05-17T04:15:28.070777+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Wendy's launches Project Fresh strategic plan; cuts Build to Suit capital by ~$20M in 2025

## Summary
- Reduces 2025 Build to Suit capital by ~$20M, with a larger anticipated reduction in 2026, to reallocate resources to drive AUV growth.
- Hires leading consultancy Creed UnCo, led by former Taco Bell CEO Greg Creed, to transform marketing effectiveness.
- CEO selection process ongoing; Board targets completion by end of 2025, working with global executive search firm.
- Company reaffirms commitment to dividend, supported by strong free cash flow generation.
- Interim CEO Ken Cook also serves as CFO; strategic plan focuses on brand revitalization, system optimization, operational excellence, and capital allocation.

## SEC filing metadata
- accession: 0001193125-25-235143
- form_type: 8-K
- ticker: WEN
- cik: 0000030697
- company_name: Wendy's Co
- filed_at: 2025-10-09T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/30697/000119312525235143/0001193125-25-235143-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/30697/000119312525235143/d76720d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-235143
- JSON: https://secwatch.observer/filing/0001193125-25-235143.json
- Plain text: https://secwatch.observer/filing/0001193125-25-235143.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.