---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-256350"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2025-10-29T23:59:59+00:00"
generated_at: "2026-05-17T01:50:06.326702+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.25
calibrated_materiality_score: 0.25
confidence: "high"
source: SEC EDGAR
---

# Boston Beer appoints Laura Boynton as Chief People Officer, replacing Carolyn O'Boyle

## Summary
- Carolyn O'Boyle stepping down as Chief People Officer after 5+ years; departure not related to any disagreement.
- O'Boyle will remain until November 7, 2025, for orderly transition.
- Laura Boynton appointed as new Chief People Officer effective October 29, 2025.
- Boynton has been with Boston Beer since 2001, most recently Sr. Director of HR Business Partners since Aug 2024.
- Boynton will report to CEO C. James Koch and COO Philip A. Hodges.

## SEC filing metadata
- accession: 0001193125-25-256350
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2025-10-29T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.25
- calibrated_materiality_score: 0.25
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000119312525256350/0001193125-25-256350-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000119312525256350/sam-20251023.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-256350
- JSON: https://secwatch.observer/filing/0001193125-25-256350.json
- Plain text: https://secwatch.observer/filing/0001193125-25-256350.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.