---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-25-277579"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2025-11-12T23:59:59+00:00"
generated_at: "2026-05-16T22:08:58.834727+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Boston Beer adopts 10b5-1 plan to repurchase up to $25M of Class A common stock

## Summary
- Plan covers the period from December 29, 2025 to March 27, 2026.
- Repurchases up to $25 million of Class A Common Stock (SAM).
- Adopted under a Rule 10b5-1 trading plan to allow repurchases during blackout windows.

## SEC filing metadata
- accession: 0001193125-25-277579
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2025-11-12T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000119312525277579/0001193125-25-277579-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000119312525277579/sam-20251107.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-25-277579
- JSON: https://secwatch.observer/filing/0001193125-25-277579.json
- Plain text: https://secwatch.observer/filing/0001193125-25-277579.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.