Rockstar acquisition: $1.53B impairment in H1 2025; FY2024 net revenue $373M

Celsius Holdings, Inc.

Rockstar net revenue $373M in FY2024, down from $380M in FY2023; net less direct expenses $58M vs $18M.
Indefinite-lived intangible asset (brand) valued at $2,076M at Dec 2024; no impairment in FY2023 or FY2024.
24 weeks to June 14, 2025: net revenue $172M (down 5.5% YoY); impairment of $1,529M recognized.
Pre-tax impairment driven by lower business performance and reduced future expectations; recorded prior to Celsius acquisition close.
Related party sales to PepsiCo were $236M in FY2024 and $245M in FY2023.

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