---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-044640"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2026-02-10T23:59:59+00:00"
generated_at: "2026-05-16T03:47:48.501989+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# Lesya Lysyj stepping down as Boston Beer CMO, remains advisor through Sep 2026

## Summary
- CMO Lesya Lysyj to step down March 6, 2026; will serve as advisor through Sep 30, 2026.
- Separation agreement includes 13 weeks salary ($21,607.50 per bi-weekly) plus 2025 bonus (~$344,965 approved by committee).
- Company pays up to $45,000 for training/legal fees; health premium through Dec 2026.
- She reaffirms confidentiality, non-compete, non-solicitation and provides general release of claims.

## SEC filing metadata
- accession: 0001193125-26-044640
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2026-02-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000119312526044640/0001193125-26-044640-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000119312526044640/sam-20260204.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-044640
- JSON: https://secwatch.observer/filing/0001193125-26-044640.json
- Plain text: https://secwatch.observer/filing/0001193125-26-044640.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.