---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-210294"
form_type: "8-K"
ticker: "VITL"
cik: "0001579733"
company_name: "Vital Farms, Inc."
filed_at: "2026-05-07T23:59:59+00:00"
generated_at: "2026-05-14T21:41:35.291635+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Vital Farms Q1 net loss $1.5M, gross margin falls to 28.3%; winds down butter, cuts FY guidance

## Summary
- Net revenue $187.2M (+15.4% YoY); net loss $1.5M vs net income $16.9M.
- Gross margin 28.3% vs 38.5%; adjusted EBITDA $5.0M vs $27.5M.
- FY2026 net revenue guided to $775-800M; adjusted EBITDA $0-10M.
- Plans to exit butter business by end of FY2026; expects inventory write-downs.
- CEO cites industry pricing/promo shifts hurting velocities; narrowing price gaps to restore growth.

## SEC filing metadata
- accession: 0001193125-26-210294
- form_type: 8-K
- ticker: VITL
- cik: 0001579733
- company_name: Vital Farms, Inc.
- filed_at: 2026-05-07T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 2.02, 2.05, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1579733/000119312526210294/0001193125-26-210294-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1579733/000119312526210294/vitl-20260501.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-210294
- JSON: https://secwatch.observer/filing/0001193125-26-210294.json
- Plain text: https://secwatch.observer/filing/0001193125-26-210294.txt

## Source-grounded claims
- claim_id: 9f373751200ed49349668a478a7dbfd3cb26d73f
  claim: Vital Farms, Inc. reported the first quarter ended March 29, 2026 results: revenue $187.2 million, net income Net Loss of $1.5 million, EPS Net Loss per Diluted Share of $0.03. Guidance lowered.
  evidence_excerpt: Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today reported financial results for its first quarter ended March 29, 2026. Financial highlights for the first quarter ended March 29, 2026, compared to the first quarter ended March 30, 2025, include: • Net Revenue increased 15.4% to $187.2 million, compared to $162.2 million • Gross Margin of 28.3%, compared to 38.5% • Net Loss of $1.5 million, compared to Net Income of $16.9 million • Net Loss per Diluted Share of $0.03, compared to Net Income per Diluted Share of $0.37 • Adjusted EBITDA of $5.0 million, compared to $27.5 million
  evidence_url: https://www.sec.gov/Archives/edgar/data/1579733/000119312526210294/0001193125-26-210294-index.htm
- claim_id: 7437aeb29e081dff9f5ba96fc65dc0b9c8d56f79
  claim: Vital Farms, Inc. announced a restructuring affecting butter product offerings.
  evidence_excerpt: On May 1, 2026, management of the Company elected to wind down and discontinue its butter product offerings to focus on its core egg product categories, with such discontinuation expected to be substantially completed by the end of fiscal 2026.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1579733/000119312526210294/0001193125-26-210294-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.