---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-230729"
form_type: "8-K"
ticker: "SAM"
cik: "0000949870"
company_name: "BOSTON BEER CO INC"
filed_at: "2026-05-19T20:05:15+00:00"
generated_at: "2026-05-19T21:35:46.076862+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Boston Beer enters 10b5-1 plan to repurchase up to $25M of Class A common stock

## Summary
- Plan covers period June 29, 2026 through September 25, 2026.
- Repurchase up to $25M of Class A Common Stock.
- Rule 10b5-1 plan entered on May 15, 2026.

## SEC filing metadata
- accession: 0001193125-26-230729
- form_type: 8-K
- ticker: SAM
- cik: 0000949870
- company_name: BOSTON BEER CO INC
- filed_at: 2026-05-19T20:05:15+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/949870/000119312526230729/0001193125-26-230729-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/949870/000119312526230729/sam-20260515.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-230729
- JSON: https://secwatch.observer/filing/0001193125-26-230729.json
- Plain text: https://secwatch.observer/filing/0001193125-26-230729.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.