---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-291553"
form_type: "8-K"
ticker: "CXM"
cik: "0001569345"
company_name: "Sprinklr, Inc."
filed_at: "2026-07-01T11:56:05+00:00"
generated_at: "2026-10-12T13:16:20.724541+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Sprinklr names Thomas Addis Chief Revenue Officer, effective July 1, 2026

## Summary
- Thomas Addis appointed Chief Revenue Officer of Sprinklr (NYSE: CXM), effective immediately as of July 1, 2026, reporting to President and CEO Rory Read.
- Addis most recently was President and Chief Revenue Officer at Bazaarvoice, where he helped nearly double company revenue via an AI-driven model.
- Prior roles: CEO of Kinetica; Global Chief Revenue Officer at Box; leadership at Salesforce, joining pre-IPO and helping grow revenue from $51M to over $2B.
- CEO Rory Read said the hire supports evolving Sprinklr's go-to-market model and its 'transformation journey'; Addis holds a BA from UCLA.

## SEC filing metadata
- accession: 0001193125-26-291553
- form_type: 8-K
- ticker: CXM
- cik: 0001569345
- company_name: Sprinklr, Inc.
- filed_at: 2026-07-01T11:56:05+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1569345/000119312526291553/0001193125-26-291553-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1569345/000119312526291553/d106582d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-291553
- JSON: https://secwatch.observer/filing/0001193125-26-291553.json
- Plain text: https://secwatch.observer/filing/0001193125-26-291553.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.