secwatch.observer — SEC 8-K summary
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Issuer:     Sprinklr, Inc. (CXM)
CIK:        0001569345
Form:       8-K
Filed at:   2026-07-01T11:56:05+00:00
Accession:  0001193125-26-291553
Event type: leadership
Sentiment:  neutral
Materiality: 0.40
Item codes: 7.01, 9.01
LLM model:  deepseek-v4.1-flash:cloud@v2

Sprinklr names Thomas Addis Chief Revenue Officer, effective July 1, 2026
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- Thomas Addis appointed Chief Revenue Officer of Sprinklr (NYSE: CXM), effective immediately as of July 1, 2026, reporting to President and CEO Rory Read.
- Addis most recently was President and Chief Revenue Officer at Bazaarvoice, where he helped nearly double company revenue via an AI-driven model.
- Prior roles: CEO of Kinetica; Global Chief Revenue Officer at Box; leadership at Salesforce, joining pre-IPO and helping grow revenue from $51M to over $2B.
- CEO Rory Read said the hire supports evolving Sprinklr's go-to-market model and its 'transformation journey'; Addis holds a BA from UCLA.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1569345/000119312526291553/0001193125-26-291553-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1569345/000119312526291553/d106582d8k.htm
  HTML page:      https://secwatch.observer/filing/0001193125-26-291553

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer