---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-338277"
form_type: "8-K"
ticker: "BMTM"
cik: "0001568385"
company_name: "Bright Mountain Media, Inc."
filed_at: "2026-08-06T20:35:50+00:00"
generated_at: "2026-08-06T20:37:22.396378+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Bright Mountain Media Q2 revenue down 12% to $13.6M; net loss improves 22%

## Summary
- Q2 2026 revenue $13.6M vs $15.4M YoY; ad tech $6.4M, consumer insights $4.9M, creative/media $2.0M, digital publishing $0.3M.
- Q2 net loss $3.2M, improved from $4.1M in Q2 2025; adjusted EBITDA loss $190K vs $218K.
- H1 2026 revenue $27.6M (down 7%); net loss $4.5M (improved 38%); adjusted EBITDA $2.2M (up 262%).
- Cost of revenue down 9% to $11.2M; G&A down 10% to $3.6M in Q2.
- CEO cites portfolio optimization and cost management for improved net loss; continues AI investment.

## SEC filing metadata
- accession: 0001193125-26-338277
- form_type: 8-K
- ticker: BMTM
- cik: 0001568385
- company_name: Bright Mountain Media, Inc.
- filed_at: 2026-08-06T20:35:50+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1568385/000119312526338277/0001193125-26-338277-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1568385/000119312526338277/bmtm-20260806.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-338277
- JSON: https://secwatch.observer/filing/0001193125-26-338277.json
- Plain text: https://secwatch.observer/filing/0001193125-26-338277.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.