---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-340284"
form_type: "8-K"
ticker: "LUV"
cik: "0000092380"
company_name: "SOUTHWEST AIRLINES CO"
filed_at: "2026-08-07T20:15:36+00:00"
generated_at: "2026-08-07T20:17:26.301362+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Southwest Airlines raises executive pay; CEO Bob Jordan base salary $1.225M, LTI 1200%

## Summary
- Bob Jordan's base salary raised to $1,225,000, LTI target 1200% of base, STI 200%, effective Aug 15, 2026.
- COO Andrew Watterson gets $815,000 base, LTI 500%, STI 150%; CFO Tom Doxey, CCO Justin Jones, CCBO Anthony Roach each $805,000 base, LTI 500%, STI 135%.
- Compensation realigned to match largest three airline peers (American, Delta, United) using 2025 proxy data.
- Committee cited transformation success, expanded executive scope, and external recruiting risk as reasons for increases.
- Changes approved Aug 5, 2026; effective Aug 15, 2026.

## SEC filing metadata
- accession: 0001193125-26-340284
- form_type: 8-K
- ticker: LUV
- cik: 0000092380
- company_name: SOUTHWEST AIRLINES CO
- filed_at: 2026-08-07T20:15:36+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/92380/000119312526340284/0001193125-26-340284-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/92380/000119312526340284/d101890d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-340284
- JSON: https://secwatch.observer/filing/0001193125-26-340284.json
- Plain text: https://secwatch.observer/filing/0001193125-26-340284.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.