---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-342430"
form_type: "8-K"
ticker: "CELH"
cik: "0001341766"
company_name: "Celsius Holdings, Inc."
filed_at: "2026-08-10T20:16:37+00:00"
generated_at: "2026-08-10T20:18:32.843657+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Celsius leadership realignment: COO departs, new CCO and transformation officer named

## Summary
- Eric Hanson, President and COO, departed Aug 10, 2026; eligible for severance under Executive Severance Pay Plan.
- Tyler Bohannon (EVP North American Sales) appointed Chief Commercial Officer, effective Aug 10, 2026, leading field sales, key retail accounts, DSD, and revenue growth.
- Tony Guilfoyle (ex-Chief Customer Officer) named to new Chief Business Transformation Officer role, effective July 1, 2026, overseeing AI adoption and operational excellence.
- Bohannon helped integrate Alani Nu and Rockstar Energy and deepen PepsiCo partnership; Guilfoyle previously scaled commercial org since 2020.

## SEC filing metadata
- accession: 0001193125-26-342430
- form_type: 8-K
- ticker: CELH
- cik: 0001341766
- company_name: Celsius Holdings, Inc.
- filed_at: 2026-08-10T20:16:37+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1341766/000119312526342430/0001193125-26-342430-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1341766/000119312526342430/d135466d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-342430
- JSON: https://secwatch.observer/filing/0001193125-26-342430.json
- Plain text: https://secwatch.observer/filing/0001193125-26-342430.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.