secwatch.observer — SEC 8-K summary
======================================

Issuer:     Celsius Holdings, Inc. (CELH)
CIK:        0001341766
Form:       8-K
Filed at:   2026-08-10T20:16:37+00:00
Accession:  0001193125-26-342430
Event type: leadership
Sentiment:  neutral
Materiality: 0.60
Item codes: 5.02, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Celsius leadership realignment: COO departs, new CCO and transformation officer named
--------------------------------------------------------------------------------

- Eric Hanson, President and COO, departed Aug 10, 2026; eligible for severance under Executive Severance Pay Plan.
- Tyler Bohannon (EVP North American Sales) appointed Chief Commercial Officer, effective Aug 10, 2026, leading field sales, key retail accounts, DSD, and revenue growth.
- Tony Guilfoyle (ex-Chief Customer Officer) named to new Chief Business Transformation Officer role, effective July 1, 2026, overseeing AI adoption and operational excellence.
- Bohannon helped integrate Alani Nu and Rockstar Energy and deepen PepsiCo partnership; Guilfoyle previously scaled commercial org since 2020.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1341766/000119312526342430/0001193125-26-342430-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1341766/000119312526342430/d135466d8k.htm
  HTML page:      https://secwatch.observer/filing/0001193125-26-342430

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer