---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-408403"
form_type: "8-K"
ticker: "MAT"
cik: "0000063276"
company_name: "MATTEL INC /DE/"
filed_at: "2026-09-30T12:44:14+00:00"
generated_at: "2026-10-12T13:59:08.981664+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Mattel CEO Ynon Kreiz exits; board director Roger Lynch named chairman and CEO

## Summary
- Ynon Kreiz resigned as CEO, Chairman and board member effective Oct 2, 2026 to take a senior leadership position at another public company, ending eight years at Mattel.
- Roger Lynch, a Mattel director since 2018 and Condé Nast CEO since 2019, becomes Chairman Oct 2, 2026 and CEO no later than Nov 2, 2026; Diana Ferguson is new Independent Lead Director.
- Lynch package: $2.3M base salary, 200% target bonus, $10M 2026 equity award (60% performance RSUs/40% RSUs) plus a $6M new-hire PSU vesting only if 3-year TSR tops the 55th percentile of the S&P 500.
- Make-whole for forfeited pay: $10.6M cash signing bonus and $6M of fully vested RSUs; also $985K relocation, up to $25K legal fees and $10K/year financial counseling.
- Jonathan Anschell, EVP and Chief Legal Officer, serves as interim principal executive officer from Oct 2, 2026 until Lynch starts, with no additional compensation.

## SEC filing metadata
- accession: 0001193125-26-408403
- form_type: 8-K
- ticker: MAT
- cik: 0000063276
- company_name: MATTEL INC /DE/
- filed_at: 2026-09-30T12:44:14+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/63276/000119312526408403/0001193125-26-408403-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/63276/000119312526408403/d158681d8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-408403
- JSON: https://secwatch.observer/filing/0001193125-26-408403.json
- Plain text: https://secwatch.observer/filing/0001193125-26-408403.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.