---
schema_version: "secwatch.filing_event.v1"
accession: "0001193125-26-414290"
form_type: "8-K"
ticker: "ADV"
cik: "0001776661"
company_name: "Advantage Solutions Inc."
filed_at: "2026-10-05T20:46:24+00:00"
generated_at: "2026-10-12T14:54:35.438583+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Advantage Solutions' Dean General transitions to strategic advisor; salary cut to $110,000 under new agreement

## Summary
- Dean General moved from Chief Industry Development Officer to strategic advisor effective Oct. 1, 2026, serving as non-executive employee through Dec. 1, 2027.
- General's salary drops to $110,000; he is eligible for a change-in-control bonus up to $765,810.47, less transition-period salary paid.
- If terminated on the Dec. 1, 2027 planned separation date and before a change in control, General gets $600,000 severance over 18 months plus ASM-paid COBRA for up to 18 months.
- Benefits are conditioned on a general release and compliance with restrictive covenants; non-solicit/non-compete period extends to 18 months after transition.

## SEC filing metadata
- accession: 0001193125-26-414290
- form_type: 8-K
- ticker: ADV
- cik: 0001776661
- company_name: Advantage Solutions Inc.
- filed_at: 2026-10-05T20:46:24+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1776661/000119312526414290/0001193125-26-414290-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1776661/000119312526414290/adv-20261001.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001193125-26-414290
- JSON: https://secwatch.observer/filing/0001193125-26-414290.json
- Plain text: https://secwatch.observer/filing/0001193125-26-414290.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.