---
schema_version: "secwatch.filing_event.v1"
accession: "0001199835-25-000153"
form_type: "8-K"
ticker: "WVVI"
cik: "0000838875"
company_name: "WILLAMETTE VALLEY VINEYARDS INC"
filed_at: "2025-05-15T23:59:59+00:00"
generated_at: "2026-05-21T06:50:27.561494+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Willamette Valley Vineyards hires Michael Osborn as CEO effective May 19, 2025

## Summary
- Osborn, former Wine.com exec, replaces Jim Bernau as CEO; Bernau remains President and Chair.
- Annual base salary of $425,000 through 2026, then CPI-adjusted; bonus up to 25% of salary on pre-tax income above $3.5M.
- Receives 15,000 common shares within 90 days, 7,000 annual PRSUs for 10 years, and 200,000 long-term PRSUs vesting at $12/$15/$20/$25 stock price targets.
- Employment agreement allows remote work from Virginia with required travel to Oregon; severance of 4-12 months' salary depending on tenure.

## SEC filing metadata
- accession: 0001199835-25-000153
- form_type: 8-K
- ticker: WVVI
- cik: 0000838875
- company_name: WILLAMETTE VALLEY VINEYARDS INC
- filed_at: 2025-05-15T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/838875/000119983525000153/0001199835-25-000153-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/838875/000119983525000153/wvvi_form8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001199835-25-000153
- JSON: https://secwatch.observer/filing/0001199835-25-000153.json
- Plain text: https://secwatch.observer/filing/0001199835-25-000153.txt

## Key facts
- Executive change
  Michael Osborn was appointed as Chief Executive Officer at WILLAMETTE VALLEY VINEYARDS INC.
  - Action: appointed
  - Role: Chief Executive Officer
  source text: On May 12, 2025, Michael Osborn, age 56, entered into an employment agreement with Willamette Valley Vineyards (the “Company”) to serve as the Company’s Chief Executive Officer, effective May 19, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/838875/000119983525000153/0001199835-25-000153-index.htm
- Executive change
  Jim Bernau changed role as President and Chair of the Board of Directors at WILLAMETTE VALLEY VINEYARDS INC.
  - Action: stepped down as Chief Executive Officer
  - Role: President and Chair of the Board of Directors
  source text: Mr. Osborn will replace, Jim Bernau, who will continue to serve as the Company’s President and Chair of the Board of Directors of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/838875/000119983525000153/0001199835-25-000153-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.