---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-21-043901"
form_type: "8-K"
ticker: "CRTD"
cik: "0001357671"
company_name: "Creatd, Inc."
filed_at: "2021-08-19T23:59:59+00:00"
generated_at: "2026-06-29T08:52:56.733580+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Creatd appoints Frommer and Weisberg as co-CEOs; Maury named COO

## Summary
- Board approved restructuring into two co-CEOs effective Aug 13, 2021: Jeremy Frommer and Laurie Weisberg.
- Justin Maury appointed COO, retains President role; Weisberg had been COO.
- Tom Punch named CEO of Creatd Ventures; Tracy Willis CEO of WHE Agency (Creatd Partners).
- Erica Wagner to join as Head of Literary and IP Development at Creatd Studios in early 2022.
- Four-pillar structure (Labs, Partners, Ventures, Studios) formalized with segment leaders.

## SEC filing metadata
- accession: 0001213900-21-043901
- form_type: 8-K
- ticker: CRTD
- cik: 0001357671
- company_name: Creatd, Inc.
- filed_at: 2021-08-19T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1357671/000121390021043901/0001213900-21-043901-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1357671/000121390021043901/ea146170-8k_creatdinc.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-21-043901
- JSON: https://secwatch.observer/filing/0001213900-21-043901.json
- Plain text: https://secwatch.observer/filing/0001213900-21-043901.txt

## Key facts
- Executive change
  Justin Maury was appointed as Chief Operating Officer at Creatd, Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: Justin Maury was appointed Chief Operating Officer
  evidence_url: https://www.sec.gov/Archives/edgar/data/1357671/000121390021043901/0001213900-21-043901-index.htm
- Executive change
  Jeremy Frommer was appointed as Co-Chief Executive Officer at Creatd, Inc..
  - Action: appointed
  - Role: Co-Chief Executive Officer
  source text: appointed Jeremy Frommer and Laurie Weisberg to such positions
  evidence_url: https://www.sec.gov/Archives/edgar/data/1357671/000121390021043901/0001213900-21-043901-index.htm
- Executive change
  Laurie Weisberg was appointed as Co-Chief Executive Officer at Creatd, Inc..
  - Action: appointed
  - Role: Co-Chief Executive Officer
  source text: appointed Jeremy Frommer and Laurie Weisberg to such positions
  evidence_url: https://www.sec.gov/Archives/edgar/data/1357671/000121390021043901/0001213900-21-043901-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.