{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-21-045907","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2021-08-31T23:59:59+00:00","discovered_at":"2026-05-14T18:04:18.987725+00:00","generated_at":"2026-06-29T06:47:05.983683+00:00","sec_items":["5.02"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.3,"calibrated_materiality_score":0.3,"confidence":"high","headline":"Purple Innovation appoints George Ulrich as Principal Accounting Officer","bullets":["George Ulrich, age 61, appointed Principal Accounting Officer effective August 28, 2021.","Ulrich has served as VP of Accounting and Financial Reporting since August 2018.","No employment agreement; participates in Long-Term and Short-Term Incentive Plans on same terms as other participants.","Ulrich is a CPA with prior roles including CFO of National Financial Systems and consulting positions."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-21-045907","json":"https://secwatch.observer/filing/0001213900-21-045907.json","markdown":"https://secwatch.observer/filing/0001213900-21-045907.md","text":"https://secwatch.observer/filing/0001213900-21-045907.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/0001213900-21-045907-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/ea146749-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-29T06:47:05.983683+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"bc2c0bd00e","claim":"George Ulrich was appointed as Principal Accounting Officer at Purple Innovation, Inc..","evidence_excerpt":"On August 28, 2021, the Board of Directors (the “Board”) of the Company appointed George Ulrich to serve as the Principal Accounting Officer of the Company.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/0001213900-21-045907-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"appointed"},{"label":"Role","value":"Principal Accounting Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}