---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-21-045907"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2021-08-31T23:59:59+00:00"
generated_at: "2026-06-29T06:47:05.983683+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints George Ulrich as Principal Accounting Officer

## Summary
- George Ulrich, age 61, appointed Principal Accounting Officer effective August 28, 2021.
- Ulrich has served as VP of Accounting and Financial Reporting since August 2018.
- No employment agreement; participates in Long-Term and Short-Term Incentive Plans on same terms as other participants.
- Ulrich is a CPA with prior roles including CFO of National Financial Systems and consulting positions.

## SEC filing metadata
- accession: 0001213900-21-045907
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2021-08-31T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/0001213900-21-045907-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/ea146749-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-21-045907
- JSON: https://secwatch.observer/filing/0001213900-21-045907.json
- Plain text: https://secwatch.observer/filing/0001213900-21-045907.txt

## Key facts
- Executive change
  George Ulrich was appointed as Principal Accounting Officer at Purple Innovation, Inc..
  - Action: appointed
  - Role: Principal Accounting Officer
  source text: On August 28, 2021, the Board of Directors (the “Board”) of the Company appointed George Ulrich to serve as the Principal Accounting Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390021045907/0001213900-21-045907-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.