---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-22-014166"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2022-03-22T23:59:59+00:00"
generated_at: "2026-06-26T21:00:50.434363+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints Robert DeMartini as permanent CEO; base salary $680,000

## Summary
- Robert DeMartini appointed permanent CEO, removing 'acting' title, effective March 19, 2022.
- Base salary set at $680,000 annually; minimum target annual bonus of 100% of base salary.
- Equity grants of 500,000 RSUs and 500,000 stock options, each vesting one-third annually.
- Eligible for annual equity grants valued at $1,500,000 beginning in 2023.
- Severance: 12 months' base salary (18 months if within Change in Control Period) plus COBRA.

## SEC filing metadata
- accession: 0001213900-22-014166
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2022-03-22T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390022014166/0001213900-22-014166-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390022014166/ea157233-8k_purpleinn.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-22-014166
- JSON: https://secwatch.observer/filing/0001213900-22-014166.json
- Plain text: https://secwatch.observer/filing/0001213900-22-014166.txt

## Key facts
- Executive change
  Robert DeMartini was appointed as chief executive officer at Purple Innovation, Inc..
  - Action: appointed
  - Role: chief executive officer
  source text: On March 19, 2022, in connection with Mr. DeMartini’s appointment as chief executive officer, the Company and Mr. DeMartini entered into an amended and restated employment agreement (the “Amended and Restated Employment Agreement”), effective March 19, 2022, which amended and restated the December 13, 2021, employment agreement between Mr. DeMartini and the Company (the “Prior Agreement”) appointing him the acting chief executive officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390022014166/0001213900-22-014166-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.