---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-22-019506"
form_type: "8-K"
ticker: "ZDGE"
cik: "0001667313"
company_name: "Zedge, Inc."
filed_at: "2022-04-13T23:59:59+00:00"
generated_at: "2026-06-26T07:41:31.717436+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Zedge acquires GuruShots for up to $34.8M; expects to more than double revenue

## Summary
- Total purchase price up to $34.8M: $18M cash at closing, up to $16.8M earnout over 2 years, plus $8M retention pool over 3 years.
- GuruShots ARPMAU >$3.50 (vs Zedge $0.06); 5B votes/month across 300+ competitions; 18% CAGR in avg revenue per paying user over 6 years.
- Deal effective April 1, 2022; Zedge expects to more than double consolidated revenue over time via user growth and synergies.
- GuruShots' gamification expertise to be embedded across Zedge's portfolio to boost engagement and revenue; user base 65%+ in developed markets.
- Opportunity to convert GuruShots' 1M+ monthly photo uploaders into Zedge Premium/NFT artists; expands creator economy focus.

## SEC filing metadata
- accession: 0001213900-22-019506
- form_type: 8-K
- ticker: ZDGE
- cik: 0001667313
- company_name: Zedge, Inc.
- filed_at: 2022-04-13T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 1.01, 2.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1667313/000121390022019506/0001213900-22-019506-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1667313/000121390022019506/ea158348-8k_zedgeinc.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-22-019506
- JSON: https://secwatch.observer/filing/0001213900-22-019506.json
- Plain text: https://secwatch.observer/filing/0001213900-22-019506.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.