---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-22-023590"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2022-05-03T23:59:59+00:00"
generated_at: "2026-06-26T01:31:11.350248+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.45
calibrated_materiality_score: 0.45
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints Eric Haynor as COO effective June 6, 2022

## Summary
- Haynor, previously SVP Global Industrial Supply Chain at Ecolab, will oversee all operations.
- Annual base salary of $475,000 with eligibility for cash bonus up to 50% of base.
- One-time inducement equity grant of $500,000 (65% PSUs, 35% RSUs) with performance-based vesting.
- Receives $4,000 monthly commuting benefit for first four months plus relocation costs to Utah.

## SEC filing metadata
- accession: 0001213900-22-023590
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2022-05-03T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.45
- calibrated_materiality_score: 0.45
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390022023590/0001213900-22-023590-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390022023590/ea159235-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-22-023590
- JSON: https://secwatch.observer/filing/0001213900-22-023590.json
- Plain text: https://secwatch.observer/filing/0001213900-22-023590.txt

## Key facts
- Executive change
  Eric Haynor was appointed as chief operating officer at Purple Innovation, Inc..
  - Action: appointed
  - Role: chief operating officer
  source text: On April 29, 2022, Eric Haynor signed an offer letter to become the chief operating officer of the Company, effective June 6, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390022023590/0001213900-22-023590-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.