{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-22-064698","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2022-10-18T23:59:59+00:00","discovered_at":"2026-05-14T18:03:51.547041+00:00","generated_at":"2026-06-23T02:58:58.624063+00:00","sec_items":["5.02","7.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Purple Innovation appoints Keira Krausz as CMO; Patrice Varni departs","bullets":["Keira Krausz named CMO effective Nov 1, 2022, replacing Patrice Varni who stepped down on Oct 17.","Krausz previously CMO of HealthPlanOne and Nutrisystem, where revenues nearly doubled and EBITDA quadrupled.","Inducement grant of $400K in PSUs with 3-year cliff vesting based on stock price targets.","CEO Rob DeMartini thanked Varni for her contributions and expressed confidence in Krausz's marketing leadership."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-22-064698","json":"https://secwatch.observer/filing/0001213900-22-064698.json","markdown":"https://secwatch.observer/filing/0001213900-22-064698.md","text":"https://secwatch.observer/filing/0001213900-22-064698.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/0001213900-22-064698-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/ea167259-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-23T02:58:58.624063+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"696ddd1bba","claim":"Patrice Varni departed as Chief Marketing Officer at Purple Innovation, Inc..","evidence_excerpt":"On October 16, 2022, Patrice Varni, Chief Marketing Officer of Purple Innovation, Inc. (the “Company”), and the Company determined that Varni’s last day of employment as the Chief Marketing Officer was October 17, 2022.","evidence_source":"SEC 8-K Item 5.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/0001213900-22-064698-index.htm","confidence":0.95,"family_label":"Executive change","details":[{"label":"Action","value":"departed"},{"label":"Role","value":"Chief Marketing Officer"}],"fact_type":"executive_change"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}