---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-22-064698"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2022-10-18T23:59:59+00:00"
generated_at: "2026-06-23T02:58:58.624063+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints Keira Krausz as CMO; Patrice Varni departs

## Summary
- Keira Krausz named CMO effective Nov 1, 2022, replacing Patrice Varni who stepped down on Oct 17.
- Krausz previously CMO of HealthPlanOne and Nutrisystem, where revenues nearly doubled and EBITDA quadrupled.
- Inducement grant of $400K in PSUs with 3-year cliff vesting based on stock price targets.
- CEO Rob DeMartini thanked Varni for her contributions and expressed confidence in Krausz's marketing leadership.

## SEC filing metadata
- accession: 0001213900-22-064698
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2022-10-18T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/0001213900-22-064698-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/ea167259-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-22-064698
- JSON: https://secwatch.observer/filing/0001213900-22-064698.json
- Plain text: https://secwatch.observer/filing/0001213900-22-064698.txt

## Key facts
- Executive change
  Patrice Varni departed as Chief Marketing Officer at Purple Innovation, Inc..
  - Action: departed
  - Role: Chief Marketing Officer
  source text: On October 16, 2022, Patrice Varni, Chief Marketing Officer of Purple Innovation, Inc. (the “Company”), and the Company determined that Varni’s last day of employment as the Chief Marketing Officer was October 17, 2022.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390022064698/0001213900-22-064698-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.