---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-22-070122"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2022-11-08T23:59:59+00:00"
generated_at: "2026-06-22T03:50:31.767275+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation and former CMO Patrice Varni sign Separation Agreement; severance includes $206,000 over 26 weeks

## Summary
- Patrice Varni, former CMO, left on Oct 18, 2022; Separation Agreement signed Nov 5, 2022.
- Severance: $206,000 over 26 weeks plus $14,000 lump sum; COBRA premium paid for up to 26 weeks.
- Unpaid base salary, expense reimbursements, and vested 401(k) balance to be paid.
- Agreement includes release, non-disparagement, confidentiality, and cooperation clauses.
- All unvested restricted and performance stock units forfeited as of termination date.

## SEC filing metadata
- accession: 0001213900-22-070122
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2022-11-08T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390022070122/0001213900-22-070122-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390022070122/ea168173-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-22-070122
- JSON: https://secwatch.observer/filing/0001213900-22-070122.json
- Plain text: https://secwatch.observer/filing/0001213900-22-070122.txt

## Key facts
- Executive change
  Patrice Varni departed as Chief Marketing Officer at Purple Innovation, Inc..
  - Action: left
  - Role: Chief Marketing Officer
  source text: As previously disclosed, on October 18, 2022, Patrice Varni, who had served as the Chief Marketing Officer of the Company, left the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390022070122/0001213900-22-070122-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.