---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-005812"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-01-30T23:59:59+00:00"
generated_at: "2026-06-20T06:38:38.138226+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple announces preliminary FY2022 net sales $574M; net loss $(83.7-97.5M) with large DTA charge

## Summary
- Net sales of approx. $574M at low end of guidance range ($570M-$590M).
- Net loss expected between $83.7M and $97.5M; adjusted EBITDA at low end of $2M-$7M guidance.
- Additional deferred tax asset valuation allowance of $213M-$227M, partially offset by $162M reversal of Tax Receivable Agreement liability.
- Net non-cash expense of $51M-$65M from DTA and TRA adjustments.
- New premium mattress lineup launched at Las Vegas Market; expects year-over-year growth starting H2 2023.

## SEC filing metadata
- accession: 0001213900-23-005812
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-01-30T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023005812/0001213900-23-005812-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023005812/ea172286-8k_purpleinnov.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-005812
- JSON: https://secwatch.observer/filing/0001213900-23-005812.json
- Plain text: https://secwatch.observer/filing/0001213900-23-005812.txt

## Key facts
- Earnings Releases
  Purple Innovation, Inc. reported the fiscal year ended December 31, 2022 results: revenue approximately $574 million, net income $(97.5) million and ($83.7) million.
  - Period: the fiscal year ended December 31, 2022
  - Revenue: approximately $574 million
  - Net income: $(97.5) million and ($83.7) million
  - Result: preliminary results
  source text: For the year ended December 31, 2022, the Company expects to report: ● Net sales of approximately $574 million compared to guidance of $570 million to $590 million. ● Net loss between $(97.5) million and ($83.7) million.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023005812/0001213900-23-005812-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.