---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-010401"
form_type: "8-K"
ticker: "CRTD"
cik: "0001357671"
company_name: "Creatd, Inc."
filed_at: "2023-02-10T23:59:59+00:00"
generated_at: "2026-06-19T17:44:27.915099+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Creatd appoints Robert Tal as Chief Information Officer effective Feb 6, 2023

## Summary
- Robert Tal, 33, appointed CIO of Creatd, effective February 6, 2023.
- Tal has nearly eight years at Creatd, leading data management, analytics, and growth marketing.
- Annual salary of $190,000 for the CIO role; no family relationships or related party transactions.
- Tal previously supervised increased return on ad spend and lower customer acquisition costs.

## SEC filing metadata
- accession: 0001213900-23-010401
- form_type: 8-K
- ticker: CRTD
- cik: 0001357671
- company_name: Creatd, Inc.
- filed_at: 2023-02-10T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1357671/000121390023010401/0001213900-23-010401-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1357671/000121390023010401/ea173224-8k_creatdinc.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-010401
- JSON: https://secwatch.observer/filing/0001213900-23-010401.json
- Plain text: https://secwatch.observer/filing/0001213900-23-010401.txt

## Key facts
- Executive change
  Robert Tal was appointed as Chief Information Officer at Creatd, Inc..
  - Action: appointed
  - Role: Chief Information Officer
  source text: On February 6, 2023, the Board of Directors (the “Board”) of Creatd, Inc. (the “Company”) appointed Mr. Robert Tal as the Chief Information Officer of the Company, effective February 6, 2023 (the “Appointment”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1357671/000121390023010401/0001213900-23-010401-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.