---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-020616"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-03-16T23:59:59+00:00"
generated_at: "2026-06-18T00:35:12.788362+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "medium"
source: SEC EDGAR
---

# Purple Innovation Q4 revenue down 22% to $145.1M; net loss widens to $70.2M

## Summary
- Net revenue $145.1M, down 22.2% YoY; DTC revenue fell 34.5% as ad spend was cut 77.7%.
- Operating loss improved to $(11.1)M from $(31.1)M in Q4 2021.
- Net loss widened to $(70.2)M from $(21.8)M; adjusted net loss $(9.1)M ($0.10 per share).
- Adjusted EBITDA approximately breakeven versus a $(23.4)M loss a year ago.
- Company provided 2023 guidance; specific numbers not available in excerpt.

## SEC filing metadata
- accession: 0001213900-23-020616
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-03-16T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: medium
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023020616/0001213900-23-020616-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023020616/ea175144-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-020616
- JSON: https://secwatch.observer/filing/0001213900-23-020616.json
- Plain text: https://secwatch.observer/filing/0001213900-23-020616.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.