---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-033865"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-04-28T23:59:59+00:00"
generated_at: "2026-06-16T06:34:29.808982+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints three new directors, terminates poison pill and PRPLS after Coliseum pact

## Summary
- Directors Pano Anthos and Paul Zepf resigned April 27, 2023 under Cooperation Agreement with Coliseum Capital.
- Board expanded to 8; appointed S. Hoby Darling, R. Carter Pate, and Erika Serow as directors; Adam Gray named Chair.
- Stockholder Rights Agreement (poison pill) expired early on April 27, 2023 via amendment; all Rights expired.
- All shares of Proportional Representation Preferred Linked Stock (PRPLS) redeemed and certificate eliminated.
- Special Committee formed Sept 2022 terminated; bylaws amended to reference Lead Independent Director Charter.

## SEC filing metadata
- accession: 0001213900-23-033865
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-04-28T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 3.03, 5.02, 5.03, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/ea177535-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-033865
- JSON: https://secwatch.observer/filing/0001213900-23-033865.json
- Plain text: https://secwatch.observer/filing/0001213900-23-033865.txt

## Key facts
- Executive change
  Pano Anthos resigned as Director at Purple Innovation, Inc..
  - Action: resigned
  - Role: Director
  source text: on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Executive change
  Erika Serow was appointed as Director at Purple Innovation, Inc..
  - Action: appointed
  - Role: Director
  source text: the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Executive change
  S. Hoby Darling was appointed as Director at Purple Innovation, Inc..
  - Action: appointed
  - Role: Director
  source text: the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Executive change
  R. Carter Pate was appointed as Director at Purple Innovation, Inc..
  - Action: appointed
  - Role: Director
  source text: the Company increased the size of the Board to eight (8) directors and appointed S. Hoby Darling, R. Carter Pate, and Erika Serow (the "New Directors") to the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Executive change
  Paul Zepf resigned as Chair of the Board at Purple Innovation, Inc..
  - Action: resigned
  - Role: Chair of the Board
  source text: on April 27, 2023, Pano Anthos and Paul Zepf resigned as directors of the Company. At the time of their resignations, Mr. Anthos served on the Audit Committee and the Nomination & Governance Committee of the Board and Mr. Zepf served as Chair of the Board.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Executive change
  Adam Gray was appointed as Chair of the Board at Purple Innovation, Inc..
  - Action: appointed
  - Role: Chair of the Board
  source text: the Board appointed Adam Gray as Chair of the Board
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Governance Changes
  Purple Innovation, Inc.: Amended and restated bylaws in their entirety, including changes referencing the Lead Independent Director Charter (effective 2023-04-27).
  - Change: bylaw amendment
  - Effective: 2023-04-27
  source text: Pursuant to the Cooperation Agreement, on April 27, 2023, the Company amended and restated its bylaws in their entirety.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Governance Changes
  Purple Innovation, Inc.: Certificate of Elimination filed for Proportional Representation Preferred Linked Stock, eliminating the designation and returning shares to authorized but unissued preferred stock (effective 2023-04-27).
  - Change: charter amendment
  - Effective: 2023-04-27
  source text: On the same date, the Company filed with the Secretary of State for the State of Delaware a Certificate of Elimination eliminating from its Second Amended and Restated Certificate of Incorporation, as amended, the designation of certain shares of its preferred stock as PRPLS.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm
- Governance Changes
  Purple Innovation, Inc.: Certificate of Elimination filed for Series A Junior Participating Preferred Stock, eliminating the designation and returning shares to authorized but unissued preferred stock (effective 2023-04-27).
  - Change: charter amendment
  - Effective: 2023-04-27
  source text: On the same date, the Company filed with the Secretary of State for the State of Delaware a Certificate of Elimination eliminating from its Second Amended and Restated Certificate of Incorporation, as amended, the designation of certain shares of its preferred stock as Series A Junior Participating Preferred Stock, which had been designated for potential use in connection with the Stockholder Rights Agreement.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023033865/0001213900-23-033865-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.
