---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-058491"
form_type: "8-K"
ticker: "AMZE"
cik: "0001880343"
company_name: "AMAZE HOLDINGS, INC."
filed_at: "2023-07-20T23:59:59+00:00"
generated_at: "2026-06-13T05:48:51.328317+00:00"
event_type: "leadership"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Fresh Vine Wine CEO and CFO depart; interim appointments made

## Summary
- CEO Roger Cockroft and CFO/Secretary Hitesh Dheri terminated on July 14, 2023.
- Directors Cockroft and Michelle Hawkins Whetstone resigned July 17, no disagreement cited.
- Michael Pruitt, Non-Executive Chair, appointed Interim CEO effective July 19.
- Keith J. Johnson appointed Interim CFO at $200/hour; previously Interim CEO in May 2023.

## SEC filing metadata
- accession: 0001213900-23-058491
- form_type: 8-K
- ticker: AMZE
- cik: 0001880343
- company_name: AMAZE HOLDINGS, INC.
- filed_at: 2023-07-20T23:59:59+00:00
- event_type: leadership
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/ea182070-8k_freshvine.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-058491
- JSON: https://secwatch.observer/filing/0001213900-23-058491.json
- Plain text: https://secwatch.observer/filing/0001213900-23-058491.txt

## Key facts
- Executive change
  Roger Cockroft resigned as Director at AMAZE HOLDINGS, INC..
  - Action: resigned
  - Role: Director
  source text: On July 17, 2023, Roger Cockroft and Michelle Hawkins Whetstone each resigned as a member of the Company’s Board of Directors, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- Executive change
  Michelle Hawkins Whetstone resigned as Director at AMAZE HOLDINGS, INC..
  - Action: resigned
  - Role: Director
  source text: On July 17, 2023, Roger Cockroft and Michelle Hawkins Whetstone each resigned as a member of the Company’s Board of Directors, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- Executive change
  Roger Cockroft departed as Chief Executive Officer at AMAZE HOLDINGS, INC..
  - Action: ended
  - Role: Chief Executive Officer
  source text: On July 14, 2023, Roger Cockroft’s employment with and service as Chief Executive Officer of Fresh Vine Wine, Inc. (the “Company”) ended.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- Executive change
  Keith J. Johnson was appointed as Interim Chief Financial Officer at AMAZE HOLDINGS, INC..
  - Action: appointed
  - Role: Interim Chief Financial Officer
  source text: On July 19, 2023, the Company’s Board of Directors appointed Keith J. Johnson to serve as Interim Chief Financial Officer of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- Executive change
  Michael Pruitt was appointed as Interim Chief Executive Officer at AMAZE HOLDINGS, INC..
  - Action: appointed
  - Role: Interim Chief Executive Officer
  source text: On July 19, 2023, the Company’s Board of Directors appointed Michael Pruitt, the Non-Executive Chair of the Company’s Board of Directors, to serve as Interim Chief Executive Officer, effective immediately.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm
- Executive change
  Hitesh Dheri departed as Chief Financial Officer and Secretary at AMAZE HOLDINGS, INC..
  - Action: ended
  - Role: Chief Financial Officer and Secretary
  source text: On July 14, 2023, Hitesh Dheri’s employment with and service as Chief Financial Officer and Secretary the Company ended.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1880343/000121390023058491/0001213900-23-058491-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.