{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-23-065017","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2023-08-09T23:59:59+00:00","discovered_at":"2026-05-14T18:03:34.661538+00:00","generated_at":"2026-06-11T22:26:47.402871+00:00","sec_items":["2.02","9.01"],"event_type":"earnings","sentiment":"negative","materiality_score":0.75,"calibrated_materiality_score":0.75,"confidence":"high","headline":"Purple Innovation Q2 revenue down 16.1% to $120.9M; net loss widens to $(37.5)M","bullets":["Net revenue fell 16.1% YoY to $120.9M; wholesale -15.5%, DTC -16.6%.","Net loss $(37.5)M vs $(8.3)M; adjusted net loss $(0.20) per diluted share.","Adjusted EBITDA loss widened to $(18.5)M from $(0.3)M.","Largest product refresh launched mid-quarter; June revenue run rate up 18% vs first 5 months.","New debt facility signed August 7, 2023 with less restrictive terms."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-23-065017","json":"https://secwatch.observer/filing/0001213900-23-065017.json","markdown":"https://secwatch.observer/filing/0001213900-23-065017.md","text":"https://secwatch.observer/filing/0001213900-23-065017.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/0001213900-23-065017-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/ea183162-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-11T22:26:47.402871+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"00c05a034dd07f5ff018a94dc368d041884a9f69","claim":"Purple Innovation, Inc. reported the second quarter ended June 30, 2023 results: revenue $120.9 million, net income $(37.5) million, EPS $(0.20) per diluted share.","evidence_excerpt":"today announced results for the second quarter ended June 30, 2023. Second Quarter Financial Summary (Comparisons versus Second Quarter 2022) 1 ● Net revenue decreased 16.1% to $120.9 million compared to $144.1 million. o Wholesale revenue decreased 15.5% and Direct-to-Consumer (DTC) revenue decreased 16.6%. ● Gross margin decreased 210 basis points to 31.8% compared","evidence_source":"SEC 8-K Item 2.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/0001213900-23-065017-index.htm","confidence":0.9,"family_label":"Earnings Releases","details":[{"label":"Period","value":"the second quarter ended June 30, 2023"},{"label":"Revenue","value":"$120.9 million"},{"label":"Net income","value":"$(37.5) million"},{"label":"EPS","value":"$(0.20) per diluted share"},{"label":"Result","value":"reported results"}],"fact_type":"earnings_release"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}