---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-065017"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-08-09T23:59:59+00:00"
generated_at: "2026-06-11T22:26:47.402871+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation Q2 revenue down 16.1% to $120.9M; net loss widens to $(37.5)M

## Summary
- Net revenue fell 16.1% YoY to $120.9M; wholesale -15.5%, DTC -16.6%.
- Net loss $(37.5)M vs $(8.3)M; adjusted net loss $(0.20) per diluted share.
- Adjusted EBITDA loss widened to $(18.5)M from $(0.3)M.
- Largest product refresh launched mid-quarter; June revenue run rate up 18% vs first 5 months.
- New debt facility signed August 7, 2023 with less restrictive terms.

## SEC filing metadata
- accession: 0001213900-23-065017
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-08-09T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/0001213900-23-065017-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/ea183162-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-065017
- JSON: https://secwatch.observer/filing/0001213900-23-065017.json
- Plain text: https://secwatch.observer/filing/0001213900-23-065017.txt

## Key facts
- Earnings Releases
  Purple Innovation, Inc. reported the second quarter ended June 30, 2023 results: revenue $120.9 million, net income $(37.5) million, EPS $(0.20) per diluted share.
  - Period: the second quarter ended June 30, 2023
  - Revenue: $120.9 million
  - Net income: $(37.5) million
  - EPS: $(0.20) per diluted share
  - Result: reported results
  source text: today announced results for the second quarter ended June 30, 2023. Second Quarter Financial Summary (Comparisons versus Second Quarter 2022) 1 ● Net revenue decreased 16.1% to $120.9 million compared to $144.1 million. o Wholesale revenue decreased 15.5% and Direct-to-Consumer (DTC) revenue decreased 16.6%. ● Gross margin decreased 210 basis points to 31.8% compared
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023065017/0001213900-23-065017-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.