---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-078340"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-09-21T23:59:59+00:00"
generated_at: "2026-06-10T10:45:30.241532+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation appoints Todd Vogensen as CFO effective October 16, 2023

## Summary
- Todd Vogensen appointed CFO, effective Oct 16, 2023; previously EVP/CFO at Party City.
- Bennett Nussbaum transitions from interim CFO to Chief Transformation Officer on same date.
- Offer letter: $600K base salary, $100K signing bonus, target cash incentive 75% of base.
- One-time equity inducement grant of $600K (65% PSUs, 35% RSUs) with three-year vesting.

## SEC filing metadata
- accession: 0001213900-23-078340
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-09-21T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023078340/0001213900-23-078340-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023078340/ea185501-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-078340
- JSON: https://secwatch.observer/filing/0001213900-23-078340.json
- Plain text: https://secwatch.observer/filing/0001213900-23-078340.txt

## Key facts
- Executive change
  Todd Vogensen was appointed as Chief Financial Officer at Purple Innovation, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: the Company appointed Todd Vogensen to serve as the Chief Financial Officer of the Company, effective October 16, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390023078340/0001213900-23-078340-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.