{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-23-092686","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2023-12-04T23:59:59+00:00","discovered_at":"2026-05-14T18:03:29.919016+00:00","generated_at":"2026-06-07T18:45:57.019556+00:00","sec_items":["7.01","9.01"],"event_type":"other","sentiment":"positive","materiality_score":0.6,"calibrated_materiality_score":0.6,"confidence":"high","headline":"Purple announces positive Black Friday/Cyber Monday sales; reaffirms FY2023 outlook","bullets":["Showroom channel sales up high teens, eCommerce up high single digits YoY during Nov 24-27.","Demand for highest-priced mattresses strong, indicating traction in premium/luxury segment.","Reaffirms FY2023 net revenue guidance of $510M-$520M and adjusted EBITDA loss of $(65M)-(55M).","CEO Rob DeMartini cites momentum since Path to Premium Sleep strategy launch.","Company presenting at Raymond James TMT & Consumer (Dec 5) and ROTH MKM Deer Valley (Dec 14)."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-23-092686","json":"https://secwatch.observer/filing/0001213900-23-092686.json","markdown":"https://secwatch.observer/filing/0001213900-23-092686.md","text":"https://secwatch.observer/filing/0001213900-23-092686.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023092686/0001213900-23-092686-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390023092686/ea189321-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-07T18:45:57.019556+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}