---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-23-092686"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2023-12-04T23:59:59+00:00"
generated_at: "2026-06-07T18:45:57.019556+00:00"
event_type: "other"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Purple announces positive Black Friday/Cyber Monday sales; reaffirms FY2023 outlook

## Summary
- Showroom channel sales up high teens, eCommerce up high single digits YoY during Nov 24-27.
- Demand for highest-priced mattresses strong, indicating traction in premium/luxury segment.
- Reaffirms FY2023 net revenue guidance of $510M-$520M and adjusted EBITDA loss of $(65M)-(55M).
- CEO Rob DeMartini cites momentum since Path to Premium Sleep strategy launch.
- Company presenting at Raymond James TMT & Consumer (Dec 5) and ROTH MKM Deer Valley (Dec 14).

## SEC filing metadata
- accession: 0001213900-23-092686
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2023-12-04T23:59:59+00:00
- event_type: other
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390023092686/0001213900-23-092686-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390023092686/ea189321-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-23-092686
- JSON: https://secwatch.observer/filing/0001213900-23-092686.json
- Plain text: https://secwatch.observer/filing/0001213900-23-092686.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.