---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-005861"
form_type: "8-K"
ticker: "PLUR"
cik: "0001158780"
company_name: "Pluri Inc."
filed_at: "2024-01-24T23:59:59+00:00"
generated_at: "2026-06-06T19:03:14.313743+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "medium"
source: SEC EDGAR
---

# Pluri launches cell-based coffee business via new PluriAgtech vertical

## Summary
- New business vertical PluriAgtech targets sustainable coffee production at mass scale.
- Michal Ogolnik appointed to lead PluriAgtech; brings pharma and energy sector experience.
- Cell-based coffee addresses growing global demand for sustainable, high-quality coffee.

## SEC filing metadata
- accession: 0001213900-24-005861
- form_type: 8-K
- ticker: PLUR
- cik: 0001158780
- company_name: Pluri Inc.
- filed_at: 2024-01-24T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: medium
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1158780/000121390024005861/0001213900-24-005861-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1158780/000121390024005861/ea192081-8k_pluriinc.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-005861
- JSON: https://secwatch.observer/filing/0001213900-24-005861.json
- Plain text: https://secwatch.observer/filing/0001213900-24-005861.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.