---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-006112"
form_type: "8-K"
ticker: "SIEB"
cik: "0000065596"
company_name: "SIEBERT FINANCIAL CORP"
filed_at: "2024-01-24T23:59:59+00:00"
generated_at: "2026-06-06T19:33:03.009814+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.25
calibrated_materiality_score: 0.25
confidence: "high"
source: SEC EDGAR
---

# Siebert Financial subsidiary acquires Guild mobile self-directed trading app for $385K

## Summary
- Subsidiary Siebert Technologies purchased Guild mobile trading app for total $385,000 from J2 Financial Technology.
- Consideration: $350,000 in SIEB restricted stock (30-day MA) and $35,000 cash.
- Acquisition includes software, code, UI, algorithms, Guild trademark, and related IP for self-directed trading app.
- Restricted stock subject to six-month lock-up; issued to 17 holders of Simple Agreements for Future Equity.
- Transaction closed January 18, 2024.

## SEC filing metadata
- accession: 0001213900-24-006112
- form_type: 8-K
- ticker: SIEB
- cik: 0000065596
- company_name: SIEBERT FINANCIAL CORP
- filed_at: 2024-01-24T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.25
- calibrated_materiality_score: 0.25
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/65596/000121390024006112/0001213900-24-006112-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/65596/000121390024006112/ea192124-8k_siebert.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-006112
- JSON: https://secwatch.observer/filing/0001213900-24-006112.json
- Plain text: https://secwatch.observer/filing/0001213900-24-006112.txt

## Key facts
- Material Agreements
  SIEBERT FINANCIAL CORP entered into Purchase Agreement with J2 Financial Technology, Inc., d/b/a "Guild" valued at three hundred eight-five thousand dollars ($385,000) (effective 2024-01-18).
  - Action: entry
  - Agreement: asset purchase
  - Counterparty: J2 Financial Technology, Inc., d/b/a "Guild"
  - Value: three hundred eight-five thousand dollars ($385,000)
  - Effective: 2024-01-18
  source text: On January 18, 2024, Siebert Technologies, LLC (“STCH”), a subsidiary of Siebert Financial Corp. (the “Company”) entered into a Purchase Agreement (the “Purchase Agreement”) with J2 Financial Technology, Inc., d/b/a “Guild”, a Delaware corporation. Under the Purchase Agreement, STCH purchased a Mobile Self-Directed Trading App for the total purchase price (“Purchase Price”) of three hundred eight-five thousand dollars ($385,000), consisting of three hundred and fifty thousand dollars’ ($350,000) of the Company’s common stock (NASDAQ: SIEB), priced at the historical 30-day moving average, as of January 18, 2024, and thirty-five thousand dollars ($35,000) cash at Closing.
  evidence_url: https://www.sec.gov/Archives/edgar/data/65596/000121390024006112/0001213900-24-006112-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.