---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-009092"
form_type: "8-K"
ticker: "LRHC"
cik: "0001879403"
company_name: "La Rosa Holdings Corp."
filed_at: "2024-02-01T23:59:59+00:00"
generated_at: "2026-06-06T11:37:50.918402+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# La Rosa Holdings appoints Deana La Rosa as COO and amends CFO Metzroth's compensation

## Summary
- Deana La Rosa appointed COO effective Feb 1, 2024; $250,000 base salary plus up to 50% target bonus.
- La Rosa received non-qualified stock option for 300,000 shares at $1.7332 per share, fully vested upon grant.
- CFO Kent Metzroth's employment agreement amended to guarantee $25,000 annual cash bonus starting FY2023.
- Metzroth granted option for 359,120 shares at $1.7332 per share, fully vested upon issuance.
- Deana La Rosa is spouse of CEO Joseph La Rosa and sister-in-law of board member Michael La Rosa.

## SEC filing metadata
- accession: 0001213900-24-009092
- form_type: 8-K
- ticker: LRHC
- cik: 0001879403
- company_name: La Rosa Holdings Corp.
- filed_at: 2024-02-01T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1879403/000121390024009092/0001213900-24-009092-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1879403/000121390024009092/ea192625-8k_larosahold.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-009092
- JSON: https://secwatch.observer/filing/0001213900-24-009092.json
- Plain text: https://secwatch.observer/filing/0001213900-24-009092.txt

## Key facts
- Executive change
  Deana La Rosa was appointed as Chief Operating Officer at La Rosa Holdings Corp..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: Deana La Rosa was appointed as the Chief Operating Officer of the Company by the Board of Directors of La Rosa Holdings Corp., a Nevada corporation (the “ Company ”), effective February 1, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1879403/000121390024009092/0001213900-24-009092-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.