{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-24-021823","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2024-03-12T23:59:59+00:00","discovered_at":"2026-05-14T18:03:24.955413+00:00","generated_at":"2026-06-04T23:02:22.415795+00:00","sec_items":["2.02","9.01"],"event_type":"earnings","sentiment":"negative","materiality_score":0.7,"calibrated_materiality_score":0.7,"confidence":"high","headline":"Purple Q4 net revenue $145.9M (+1.1% YoY), op loss $(16.2)M; guides 2024 mid-high single-digit growth","bullets":["Net revenue $145.9M (+1.1% YoY); DTC +4.3%, wholesale –2.7%.","Gross margin 33.2% vs 34.6% YoY; adjusted gross margin 36.7%.","Operating loss $(16.2)M vs $(11.9)M loss in 4Q22; net loss $(18.3)M vs $(71.7)M.","Adjusted net loss $(15.8)M ($0.15/diluted) vs $(8.1)M loss in 4Q22; adj EBITDA $(9.8)M vs $(0.8)M.","2024 guidance: mid-to-high single-digit revenue growth; positive adjusted EBITDA expected in H2 2024."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-24-021823","json":"https://secwatch.observer/filing/0001213900-24-021823.json","markdown":"https://secwatch.observer/filing/0001213900-24-021823.md","text":"https://secwatch.observer/filing/0001213900-24-021823.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/0001213900-24-021823-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/ea0201536-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-06-04T23:02:22.415795+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[{"claim_id":"28e3ea243cef9b46f17112f7f6183501b9c368e0","claim":"Purple Innovation, Inc. updated its fourth quarter and calendar year ended December 31, 2023 guidance (initiated).","evidence_excerpt":"On March 12, 2024, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the fourth quarter and calendar year ended December 31, 2023, and providing guidance for 2024.","evidence_source":"SEC 8-K Item 2.02","evidence_url":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/0001213900-24-021823-index.htm","confidence":0.95,"family_label":"Earnings Releases","details":[{"label":"Period","value":"fourth quarter and calendar year ended December 31, 2023"},{"label":"Guidance","value":"initiated"},{"label":"Result","value":"reported results"}],"fact_type":"earnings_release"}],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}