---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-021823"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2024-03-12T23:59:59+00:00"
generated_at: "2026-06-04T23:02:22.415795+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Purple Q4 net revenue $145.9M (+1.1% YoY), op loss $(16.2)M; guides 2024 mid-high single-digit growth

## Summary
- Net revenue $145.9M (+1.1% YoY); DTC +4.3%, wholesale –2.7%.
- Gross margin 33.2% vs 34.6% YoY; adjusted gross margin 36.7%.
- Operating loss $(16.2)M vs $(11.9)M loss in 4Q22; net loss $(18.3)M vs $(71.7)M.
- Adjusted net loss $(15.8)M ($0.15/diluted) vs $(8.1)M loss in 4Q22; adj EBITDA $(9.8)M vs $(0.8)M.
- 2024 guidance: mid-to-high single-digit revenue growth; positive adjusted EBITDA expected in H2 2024.

## SEC filing metadata
- accession: 0001213900-24-021823
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2024-03-12T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/0001213900-24-021823-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/ea0201536-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-021823
- JSON: https://secwatch.observer/filing/0001213900-24-021823.json
- Plain text: https://secwatch.observer/filing/0001213900-24-021823.txt

## Key facts
- Earnings Releases
  Purple Innovation, Inc. updated its fourth quarter and calendar year ended December 31, 2023 guidance (initiated).
  - Period: fourth quarter and calendar year ended December 31, 2023
  - Guidance: initiated
  - Result: reported results
  source text: On March 12, 2024, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the fourth quarter and calendar year ended December 31, 2023, and providing guidance for 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1643953/000121390024021823/0001213900-24-021823-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.