---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-022685"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2024-03-14T23:59:59+00:00"
generated_at: "2026-06-04T19:40:38.940861+00:00"
event_type: "other"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation grants inducement equity to CFO and CLO

## Summary
- CFO Todd Vogensen received 241,741 PSUs and 129,630 RSUs under NASDAQ inducement exception.
- CLO Tricia McDermott received 200,617 PSUs and 108,024 RSUs.
- PSUs cliff-vest after 3 years contingent on stock price targets; RSUs vest 1/3 annually.
- Grants were offered in Oct 2023 but delayed until post-2024 earnings open trading window.

## SEC filing metadata
- accession: 0001213900-24-022685
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2024-03-14T23:59:59+00:00
- event_type: other
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390024022685/0001213900-24-022685-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390024022685/ea0201656-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-022685
- JSON: https://secwatch.observer/filing/0001213900-24-022685.json
- Plain text: https://secwatch.observer/filing/0001213900-24-022685.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.