---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-065187"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2024-08-05T23:59:59+00:00"
generated_at: "2026-05-31T13:08:26.087879+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "medium"
source: SEC EDGAR
---

# Purple Innovation Q2 net revenue up 2% to $120.3M; net income breakeven vs loss of $40.5M

## Summary
- Gross margin improved to 40.7% from 30.1% on production efficiencies and product mix.
- Operating loss narrowed to $(14.5)M from $(40.3)M; adjusted EBITDA loss $(4.1)M vs $(21.5)M.
- Adjusted net loss per diluted share $(0.13) vs $(0.23) in prior year quarter.
- Cash and equivalents $23.4M; company issued revised 2024 net revenue guidance.

## SEC filing metadata
- accession: 0001213900-24-065187
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2024-08-05T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: medium
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390024065187/0001213900-24-065187-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390024065187/ea0210550-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-065187
- JSON: https://secwatch.observer/filing/0001213900-24-065187.json
- Plain text: https://secwatch.observer/filing/0001213900-24-065187.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.