---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-094098"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2024-11-04T23:59:59+00:00"
generated_at: "2026-05-30T06:08:08.457623+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Purple Innovation Q3 revenue down 15.3% to $118.6M; adjusted EBITDA loss narrows to $6.4M

## Summary
- Revenue declined 15.3% YoY to $118.6M; DTC down 11.7%, wholesale down 20.1%.
- Adjusted gross margin improved 340bps to 40.5%; GAAP gross margin 29.7% due to $12.9M restructuring charges.
- Adjusted EBITDA loss narrowed to $6.4M from $16.3M; net loss $39.2M ($0.36/sh).
- Restructuring: $32.7M charges in Q3, $9.9M more expected; targets $15-20M annual EBITDA savings starting 2025.
- FY2024 revenue guidance at lower end of $490-510M; expects positive adjusted EBITDA in Q4.

## SEC filing metadata
- accession: 0001213900-24-094098
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2024-11-04T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390024094098/0001213900-24-094098-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390024094098/ea0218894-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-094098
- JSON: https://secwatch.observer/filing/0001213900-24-094098.json
- Plain text: https://secwatch.observer/filing/0001213900-24-094098.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.