{"schema_version":"secwatch.filing_event.v1","accession":"0001213900-24-108051","form_type":"8-K","ticker":"PRPL","cik":"0001643953","company_name":"Purple Innovation, Inc.","filed_at":"2024-12-12T23:59:59+00:00","discovered_at":"2026-05-14T18:03:09.079378+00:00","generated_at":"2026-05-29T04:07:35.996878+00:00","sec_items":["7.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.4,"calibrated_materiality_score":0.4,"confidence":"medium","headline":"Purple Innovation reports positive YoY Cyber Week sales; reaffirms 2024 guidance","bullets":["Positive year-over-year sales for period from Wednesday before Black Friday through Cyber Monday (Nov 27 – Dec 2, 2024).","Company continues working toward delivering the bottom end of previously announced 2024 net revenue and adjusted EBITDA range.","Presented infographic at KBCM December Consumer Spotlight (Dec 12) and ROTH Deer Valley Event (Dec 13).","No specific sales figures or dollar amounts disclosed in the filing."],"urls":{"canonical":"https://secwatch.observer/filing/0001213900-24-108051","json":"https://secwatch.observer/filing/0001213900-24-108051.json","markdown":"https://secwatch.observer/filing/0001213900-24-108051.md","text":"https://secwatch.observer/filing/0001213900-24-108051.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024108051/0001213900-24-108051-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1643953/000121390024108051/ea0224381-8k_purple.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-29T04:07:35.996878+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}