---
schema_version: "secwatch.filing_event.v1"
accession: "0001213900-24-108051"
form_type: "8-K"
ticker: "PRPL"
cik: "0001643953"
company_name: "Purple Innovation, Inc."
filed_at: "2024-12-12T23:59:59+00:00"
generated_at: "2026-05-29T04:07:35.996878+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "medium"
source: SEC EDGAR
---

# Purple Innovation reports positive YoY Cyber Week sales; reaffirms 2024 guidance

## Summary
- Positive year-over-year sales for period from Wednesday before Black Friday through Cyber Monday (Nov 27 – Dec 2, 2024).
- Company continues working toward delivering the bottom end of previously announced 2024 net revenue and adjusted EBITDA range.
- Presented infographic at KBCM December Consumer Spotlight (Dec 12) and ROTH Deer Valley Event (Dec 13).
- No specific sales figures or dollar amounts disclosed in the filing.

## SEC filing metadata
- accession: 0001213900-24-108051
- form_type: 8-K
- ticker: PRPL
- cik: 0001643953
- company_name: Purple Innovation, Inc.
- filed_at: 2024-12-12T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: medium
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1643953/000121390024108051/0001213900-24-108051-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1643953/000121390024108051/ea0224381-8k_purple.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001213900-24-108051
- JSON: https://secwatch.observer/filing/0001213900-24-108051.json
- Plain text: https://secwatch.observer/filing/0001213900-24-108051.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.